Capture. Deliver. Excel. – Applying the Principles of Business Writing

He writes speeches for the Dutch Minister of Foreign Trade, the Dutch Minister of Economic Affairs and a number of senior executives from “blue chip firms.” He has written a book on business writing and made it available for free in a web format or as a downloadable PDF file for the small sum of 1.99 British Pounds.

In a world full of corporate doublespeak, tired phrases (synergy, increasing shareholder value, etc), and just plain unclear writing, van Roon strives to help business writers learn how to communicate more effectively. van Roon, having worked as a journalist, copywriter, corporate communication specialist and business writer, provides what he believes is how business writing should be used within the organization.

Chapters in Capture. Deliver. Excel. – Applying the Principles of Business Writing Online Textbook

  • Focus
  • Purpose
  • Meaning
  • Substance
  • Structure
  • Clarity
  • Humility
  • The Writing Process
   

View this Free Online Material at the source:
 
Capture. Deliver. Excel. – Applying the Principles of Business Writing

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