Core Concepts of Marketing is a marketing text that is ideal because of it’s relatively concise presentation, focus on competing in the international marketplace created by technology and examples and case studies which cover small, private companies up to Fortune 500 firms.
Free Marketing Textbooks
List of Free Marketing Textbooks
Introducing Marketing
Written by: John Burnett
Introducing Marketing appears to be a newer version of Dr. Burnett’s famous textbook Core Concepts on Marketing. Both texts offer a concise introduction to marketing techniques and use examples from a broad range of companies. The focus is on international marketing and companies working in the new global marketplace.
Principles of Marketing – Fourth European Edition
Written by: Philip Kotler
Philip Kotler, who created the field of social marketing (marketing which focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles) has authored over 60 marketing books, including Principles of Marketing. The large work has gone through several editions and has been published in both the United States and Europe. […]
