Core Concepts of Marketing is a marketing text that is ideal because of it’s relatively concise presentation, focus on competing in the international marketplace created by technology and examples and case studies which cover small, private companies up to Fortune 500 firms.
Free Business Textbooks
Whether you are taking your first class, working on your MBA or Ph.D. in a business-related field, finding top-quality online materials is key to making you more competitive with your fellow students. Be one step ahead of your fellow students by accessing the theories and ideas of the biggest players of yesterday, today and tomorrow. The Internet abounds with information for you but finding it isn’t always that easy.
The Free Textbook List will be continually adding new free online business textbooks to this section as we find them. We’ll leave the multitudes of journals, articles and other resources for you to find as they would simply be far too much for one person to categorize.
As this category grows, I will begin splitting the materials into more specific sub-categories.
Subcategories
List of Free Business Textbooks
Corporate Finance: 3rd Edition
Free online corporate finance textbook by Ivo Welch, distinguished professor at UCLA. Text is designed for use in a classroom rather than self-study.
Create or Perish, The Case for Inventions and Patents
Part of the MIT Open courseware initiative, this free online textbook was written by Robert H. Rines, a lecturer at the Department of Electrical Engineering. This interdisciplinary textbook is geared for engineers and scientists. It strives to help those who will be designing new and innovative things, as well as the business owners, financial folks […]
Democratizing Innovation
Democratizing Innovation, a free textbook on consumers driving innovation rather than waiting for the marketplace to meet their needs by Eric Von Hippel.
Exploring Business
Exploring Business is a free introductory business textbook that has been made available by the orginal publisher anonymously.
Introducing Marketing
Written by: John Burnett
Introducing Marketing appears to be a newer version of Dr. Burnett’s famous textbook Core Concepts on Marketing. Both texts offer a concise introduction to marketing techniques and use examples from a broad range of companies. The focus is on international marketing and companies working in the new global marketplace.
Introductory Financial Accounting
Written by: Anthony J. Cataldo II (West Chester University of Pennsylvania)
Free introductory financial accounting textbook by a former forensic accountant and university professor, it’s a great text for students new to accounting.
Principles of Marketing – Fourth European Edition
Written by: Philip Kotler
Philip Kotler, who created the field of social marketing (marketing which focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles) has authored over 60 marketing books, including Principles of Marketing. The large work has gone through several editions and has been published in both the United States and Europe. […]
Principles of Scientific Management
Principles of Scientific Management, Frederick Winslow Taylor’s revolutionary work from 1911. His theories continue to be used by manufacturers.
The Sources of Innovation
MIT professor Eric Von Hippel shares his theories that the sources of innovation include end-users, manufacturers, suppliers and others.
